Discover the future of drinking enjoyment at "Alles für den Gast" in Salzburg: Austria's first No & Low alcohol bar - "THE SOBaR"

From 9 - 13 November 2024, ‘THE SOBaR’ returns to ‘Alles für den Gast’ in Salzburg. Presented by OneWORLD HEROES and Messe Salzburg, it promises to take the world of conscious drinking to a whole new level.

A milestone in beverage culture

Austria has broken new ground in bar culture with the introduction of "THE SOBaR" at the "Alles für den Gast". The bar focuses exclusively on non-alcoholic and low-alcohol drinks, reflecting the current trend towards a more conscious and healthier lifestyle. The innovative concept was developed by OneWORLD HEROES under the direction of Frank P. Spängler and focuses on sustainably successful brands that are leaders in the no & low ABV category in terms of taste and quality.

A place of conscious enjoyment and innovation

"THE SOBaR" is more than just a bar; it is an experience space that focuses on conscious enjoyment. Renowned bartenders from Munich, Vienna and Lake Chiemsee add to the flair of a bar that offers an impressive and creative selection of alcohol-free and low-alcohol cocktails. The experts have set themselves the goal of opening up a unique sphere of indulgence that focuses on complex flavours and high-quality ingredients without relying on alcohol.

The No & Low products presented at "THE SOBaR" reflect the global trend towards a more mindful lifestyle and offer an exciting alternative to traditional alcoholic beverages. The art of mixology and the pursuit of more conscious drinking come together in a flavourful and culturally enriching visitor experience.

Variety and inspiration at the bar

In addition to the bartenders’ innovative cocktail creations, "THE SOBaR" is backed by other drinks partners specialised in non-alcoholic and low-alcohol drinks. The collaboration creates a dynamic atmosphere that offers variety and enjoyment. Visitors enjoy a diversity of tasting opportunities and are inspired by the quality and taste of numerous modern drinks.

Experience exclusive signature drinks and guest appearances

Exclusive signature drinks, created especially for the trade fair and the event, are special highlights at "THE SOBaR". The unique creations reflect the current No & Low trend while showcasing the skills and creativity of its bartenders. In addition, on two of the five days of the trade fair there will be exclusive "guest shifts": well-known bartenders and gastro-influencers from Munich, Chiemsee and Vienna present their latest creations and serve them to guests in person.

A new dimension of drinking pleasure

"THE SOBaR" aims to show visitors an innovative bar experience in a new dimension of drinking enjoyment. Restaurant owners and guests have the opportunity to discover the diversity within the No & Low ABV world, and to take away new, creative ideas for their own gastro concepts.

Messe Salzburg’s support for this project sends out a strong signal for the future of drinking enjoyment, inviting all visitors to experience this exciting development for themselves. Enjoy the surprises, explore the world of "THE SOBaR" – and celebrate the art of conscious drinking!

Be part of it!

Experience the revolution in drinking pleasure at "Alles für den Gast" in Salzburg. Visit "THE SOBaR" and discover the endless possibilities of no & low drinks - enjoyment that goes far beyond the ordinary. We look forward to welcoming you, and shaping the future of bar culture together!